Wednesday, October 10, 2012

Branding

In preparation for the show, I searched blogs, FB and Pinterest for photos, tips and set-up ideas.  I spoke with friends who had done shows and realized there was not a single source for doing a show.  Instead I pieced it together and attempted to figure it out.

My hope for this post is to provide helpful tips for anyone that does or plans to do a show.  It will be multiple posts starting with today’s – Branding.

Since many of the vendors had been to the show (and in the same spot), I felt I had to introduce myself to the customers.

Show 004

We wore our name!  And how cute are our aprons?  My friend Michelle made those for us to wear, so we could be cute for the show!  I could have sold them multiple times.  (Thanks Michelle)

Vintage Restyled Business Card (2)

We handed out a ton of business cards.  I used some as tags for pricing as well.

final prep 019

Chalkboards and scrabble letters had our name prominently displayed.

Show 002

Since my Cricut broke, I had to get creative to make a sign.  A piece of old wood, chalkboard paint and a chain = booth signage.  It’s now on my barn.

Rural set up 014

The banner reads: Vintage Restyled.

You can also see the blown up tags used for pricing.

final prep 023

I ordered plain shopping bags in various sizes and stamped my name on each one.

My hope was to introduce Vintage Restyled through multiple methods in my booth.

With a background in marketing, I think branding is important.  For a small investment, it can have high impact.

I am looking for ideas and suggestions on ways that you market your biz.  Got some tips?  Have you seen something that caught your fancy?

XO-

1 comment:

dwatson4036 said...

Tell Michelle i want one of those aprons! And I'm ready for the pictures of what you have left as i was out of town and unable (for the first time) to not attend the show!

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